![]() ![]() The metrics you added to the table view automatically appear in the report. When the drop-down menu opens, select Create Custom Report. To create time-saving charts, select your custom table view in Ads Manager and click the Reports button. Although clicking the Charts icon in the upper-right corner of Ads Manager automatically translates your data into a visual format, this feature doesn't let you add or save custom metrics. Join the Society today and become the marketing superhero for your company or clients! □īut if you want to look for patterns or map changes over time, charts are much more helpful than tables. ![]() Unlock Your Social Marketing Superpowers! □įeeling overwhelmed by the ever-changing world of social marketing? Say hello to the Social Media Marketing Society! □ĭive into exclusive live and on-demand expert led training on Instagram, YouTube, Facebook, TikTok, LinkedIn, content marketing, video creation, Google Analytics, and more.Įffortlessly stay ahead of the social marketing game and deliver outstanding results with ease. If you don't have a lot of past data or if you want to look at the bigger picture, you can also compare your ad sets to industry averages. Is one of your ads underperforming and can you identify ways to improve it?.Are you meeting or exceeding average performance metrics for your brand?.You can also compare current ad performance to past results: Does one of your ads have a CTR that's higher than average for your campaign?.How many results has your campaign generated this week?.With these metrics at your fingertips, you can answer common questions about your Instagram ad performance: Once you save the view, you can find it in the Columns drop-down menu so you can reuse the same table every time you check your Instagram ads. Then click the Save as Preset box in the lower-left corner of the window and give the table a unique name. Keep in mind you can create a separate conversion rate metric to reflect each campaign objective. You can create a formula by dividing the number of conversions by the number of clicks. Pre-Conversion Actions: The actions that lead up to the final result such as content views or adds to cartįinally, click the Create Custom Metric link to start tracking conversion rate.Post Engagement: A tally of all of the reactions, comments, and shares your campaign has received to assess interest levels and gauge sentiment.Some campaign-specific metrics to add include: To streamline campaign management, create separate custom tables for each of the Instagram objectives you target most often so you have an efficient way to evaluate any campaign. Now add metrics that offer more insight into your campaign goals. Include Instagram Campaign-Specific Metrics Cost Per Click (CPC): The average cost for every tap to your linked landing page. ![]()
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