![]() ![]() A strategy provides a framework through which to plan, prioritise, execute, measure and optimise your digital marketing efforts. Your strategy will continue evolving in response to data analysis, which will dictate the ongoing direction of your online activity. These days, it’s uncommon to find an organisation without a social presence, and it’s becoming standard practice to develop a clear social strategy in alignment with the overarching goals of the business. When the audience and goals are crystal clear, the strategy will follow quite naturally. Your Social Media Strategy forms part of your overall business plan, and simply defines the tools and processes your organisation will use to turn its target market into an engaged and expanding online audience.īefore you can figure out your Social Media Strategy, you first need to clarify two things:ġ) Who is your target audience and which social media platforms do they use?Ģ) What specific outcomes do you want achieve through using social media? What is a Social Media Strategy and why do I need one? Blue Clay manages several social media accounts for clients, so we have taken the time to find the best ways to stay organised and on top of our social media strategies. Purchasing decisions are increasingly influenced by social media, and a lack of strategy hands the advantage to your competitors. One of the reasons for choosing a bold type for Trello can be that the designers wanted the white columns in the emblem to harmonize with the lines of the wordmark.Improved mobile connectivity globally has increased ‘on the go’ social activity, so it’s important to remember that your customers are active on social media. ![]() Interestingly, the logos of other brands owned by Atlassian showcase a lighter weight, even Jira, where the name of the brand is short, so there is no need to minimize space by using a light font. One of its distinctive features is the rounded lower ends of the “l’s.” The Trello logo apparently features a bolder version of Charlie Sans Text. To be more precise, it is the following shade: HEX: #172B4D RGB: 23, 43, 77.įor brand and marketing purposes, Atlassian uses a custom font family Charlie Sans. The color of the wordmark can be easily mistaken for black, but in fact it’s a noble shade of dark blue, which is called Squid ink (N800). The gradient implies the use of lighter hues of the same color. Here’re its coordinates: HEX: #0052CC RGB: 0, 82, 204 (data according to the Atlassian logo guidelines available on the corporate website as of the summer of 2021). The emblem is based on a saturated and vivid shade of blue known as Pacific bridge (B400). Trello uses the same palette as other brands that belong to Atlassian. The palette appears a tad more saturated in comparison with the original one. As a result, the columns are as wide as the lines forming the glyphs, which creates a visual rhyme. To make the design more harmonious, the authors of the logo reduced the width of the columns and made the type bolder. This one is pretty similar to the original logo, except for the proportions of the letters and the white columns. If this logo could speak, it would say “Getting things done isn’t hard work – it’s fun.”īoth the elements of the logo were now of the same color, Trello Blue (HEX: #0079BF). Also, handwritten style suggests creative, artistic, and youthful approach making the design less “serious.” In this way, the designers wanted to emphasize the similarity with handwritten notes, which can also be used on a Kaban board. This was due to the cursive script used for the name of the brand. ![]() 2016 – 2021Ī casual and individual touch was added to the Trello logo. Next to the board, there was the name of the brand given in a lean sans, which apparently already came from the company’s custom font family Charlie Sans. The blue box represented the board itself, while the white rectangles were the columns. In the original logo, the emblem symbolized a Kanban board. Its developer and original owner was Fog Creek Software. Trello has been known as an application that helps software developers and project managers to organize their work by using Kanban-style boards. On a Kanban board, cards, which stand for work items of a project, are moved from one column to another with columns standing for stages of the project (for instance, “In Progress,” “In Test,” “Done,” etc.). It generally relies on the so-called Kanban board, which is one of the crucial tools of the work management method Kanban. To better understand the logo, it is pivotal to realize the principles behind the way the app operates. It is basically a stylized representation of what the app does and what it looks like. The Trello logo has remained loyal to its roots, at least during the first decade of its existence. ![]()
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